About us and disclosure

North AB Trails is published by Butler Motor Group Ltd., which owns three AMVIC-licensed dealerships in northern Alberta. Here's how that affects what we publish.

North AB Trails (northabtrails.ca) is published by Butler Motor Group Ltd., a privately owned Alberta dealer group. We write it to give northern Alberta drivers clear, sourced information, and so more people find our dealerships. We'd rather tell you that up front.

Who owns this site

Butler Motor Group Ltd. owns Frontier Mitsubishi (Grande Prairie), Borderlands Chrysler Dodge Jeep Ram (High Level) and Frontier Auto & Imports (Whitecourt). Each is an AMVIC-licensed automotive business. AMVIC (the Alberta Motor Vehicle Industry Council) regulates vehicle sales, leasing, repair and consumer financing in Alberta. You can check any business's licence on AMVIC's website.

How that affects what we publish

  • Links to our own dealerships are labelled "From our own dealership" or appear in our dealer list. They're marked rel="sponsored" and include tracking tags, so we know a visit came from this site.
  • We don't publish prices, payments or interest rates. These change often, and in Alberta advertised vehicle prices must be all-in. For current offers, contact a dealer directly.
  • We never promise credit approval. Lenders make their own decisions.

General information only

Our guides are general information, not legal, financial, mechanical or insurance advice. Always check your owner's manual and the manufacturer's ratings for your specific vehicle, and talk to a qualified professional about your situation.

Read our editorial policy to see how we research and fact-check.